CEO and CMO of FreeTime Solutions

A Business Evolution – The Dynamic Duo Behind Freetime Solutions

Charlie Hoffman and Heather Ross are the powerhouse duo behind Women in Leadership: Body, Soul, Mind and Business. They have recently partnered with John Rollins to create a new business called Freetime Solutions, which offers a wide variety of marketing services to help businesses flourish. These gals are social media mavens and are extremely knowledgeable about the mechanics and technology behind growing a business. Their energy and enthusiasm is infectious and their services are rockstar. I’m so excited to see their new endeavor take off! You can find them at their websites: and

First things first – what would your walk-on-stage music be?

Unstoppable by Sia

When did you start your business, and why did you create it?

In October 2021, our journey began with the aim of creating a platform for growth and meaningful conversations in the podcast world, specifically catering to entrepreneurial women. As time progressed, we discovered our passion and expertise in social media, graphic design, and supporting the growth of our business community. This led to our evolution from Women in Leadership to Freetime Solutions, where we now specialize in providing comprehensive solutions to help businesses flourish and thrive.

Tell us about your business and what makes you unique in your field.

At Freetime, we pride ourselves on being unique in several ways:

Holistic Approach: We take a holistic approach to our services, recognizing that success goes beyond just one aspect of your business. We consider the bigger picture and offer a comprehensive range of solutions that address various needs, from social media management to website design and branding. This integrated approach ensures that all elements work harmoniously together to achieve your goals.

Personalized Attention: We believe that every client is unique, and we tailor our services to meet your specific needs. We take the time to understand your business, goals, and challenges, allowing us to provide personalized solutions that resonate with your brand and audience. Our dedicated team of experts works closely with you, providing individualized attention and support throughout your journey with us.

Results-Driven Approach: Our ultimate focus is on delivering tangible results for our clients. We combine industry expertise, data-driven insights, and creativity to develop strategies and solutions that drive real growth and success. We continuously monitor and analyze the performance of our services, making adjustments and optimizations to ensure you achieve the best outcomes.

Commitment to Education: We are passionate about empowering our clients with knowledge and skills that enable them to succeed in the digital world. Alongside our services, we offer educational resources, workshops, and webinars to help you stay updated on the latest trends, tools, and strategies. We believe that education is a vital component of success, and we are committed to providing you with the resources you need to thrive.

Genuine Partnership: When you choose Freetime, you’re not just a client – you become part of our community. We value genuine partnerships and long-term relationships. We invest in understanding your business, goals, and values, and we are dedicated to your success. Our team is always here to support you, provide guidance, and celebrate your achievements along the way.

At Freetime, we stand out by offering a unique blend of comprehensive services, personalized attention, results-driven strategies, a commitment to education, and genuine partnerships. We are passionate about helping you maximize your potential, reclaim your time, and achieve success in the digital realm.

What do you feel makes your audience special?

What makes our audience special is that they are driven, ambitious, and dedicated individuals who are committed to personal and professional growth. They are passionate about making a positive impact in their industries and communities. What sets them apart is their eagerness to embrace new opportunities, their willingness to learn and adapt, and their desire to create a balanced and fulfilling life. We are inspired by their determination and motivated to provide them with the tools and support they need to achieve their goals.

If you could magically give all of your community members one thing in this world, what would it be, and why? 

If we could magically give all of our community members one thing in this world, it would be the gift of unlimited time. Time is a precious resource, and we understand that our community members lead busy lives, juggling various responsibilities and commitments. By providing them with unlimited time, we would empower them to pursue their passions, spend quality moments with loved ones, and have the freedom to explore new opportunities. With more time at their disposal, our community members can truly maximize their potential, achieve their goals, and create a life of fulfillment and success.

Has anything surprised you about starting a business?

Starting a business is an exciting and fulfilling journey, and along the way, there have been several surprises that have enriched our experience. One of the surprises was the incredible support and encouragement we received from our community and clients. Their belief in our mission and their willingness to collaborate and grow together exceeded our expectations. Additionally, we were pleasantly surprised by the constant learning and adaptability required in running a business. The ever-evolving landscape of entrepreneurship presents new challenges and opportunities, pushing us to continuously expand our knowledge, skills, and perspectives.

Did you create your own website or hire it out? Do you use WordPress?

Yes, we love WordPress and built our own website.

What advice would you give to someone who is thinking about starting their own business?

If you’re thinking about starting your own business, here are a few valuable pieces of advice:

Define Your Purpose and Passion: Start by identifying your passion and purpose. Understand why you want to start a business and what drives you. This clarity will provide a strong foundation and motivation throughout your entrepreneurial journey.

Conduct Thorough Market Research: Before diving into your business idea, conduct comprehensive market research. Understand your target audience, competition, industry trends, and potential demand for your product or service. This knowledge will help you make informed decisions and refine your business strategy.

Develop a Solid Business Plan: Create a well-thought-out business plan that outlines your goals, target market, marketing strategies, financial projections, and operational processes. A strong business plan will guide your decisions, attract investors, and provide a roadmap for your success.

Build a Supportive Network: Surround yourself with a supportive network of mentors, fellow entrepreneurs, and industry experts. Seek guidance, advice, and inspiration from those who have walked a similar path. Their insights and experiences can prove invaluable as you navigate the challenges and opportunities of entrepreneurship.

Embrace Learning and Adaptability: Be open to learning and continuously improving. The business landscape is constantly evolving, so be adaptable and willing to pivot when necessary. Embrace new technologies, industry trends, and customer preferences to stay ahead of the curve.

Take Calculated Risks: Starting a business involves taking risks, but it’s important to take calculated risks. Assess the potential rewards and challenges of each decision and weigh them against your overall goals. Be willing to step out of your comfort zone, but also have a backup plan and contingency strategies in place.

Prioritize Customer Experience: Put your customers at the center of everything you do. Strive to provide exceptional customer service and deliver value that exceeds their expectations. Happy and satisfied customers become loyal advocates who can fuel the growth of your business.

Persevere and Stay Resilient: Starting a business is not without its challenges, setbacks, and failures. Stay resilient in the face of obstacles and setbacks. Learn from failures, adapt, and keep moving forward. Persistence and resilience are key traits that will help you overcome hurdles and achieve long-term success.

Remember, starting a business is a journey that requires dedication, hard work, and perseverance. Stay focused, believe in yourself, and embrace the opportunities that entrepreneurship brings. Basically- Take Wonderful Morrison’s class at

If you could go back in time and do something differently, what would you do and why? 

Looking back, if there was one thing we could have done differently, it would be to prioritize scalability and long-term growth from the very beginning. While we initially focused on building a strong foundation and delivering exceptional services, we could have also dedicated more time and resources to developing scalable systems, processes, and infrastructure that would support our growth as the business expanded.

By investing in scalable solutions early on, we would have been better prepared to handle increased demand, onboard new clients efficiently, and scale our operations smoothly. This would have allowed us to accommodate the rapid growth we experienced without facing some of the challenges and bottlenecks that arose along the way.

Nevertheless, we see these challenges as valuable learning opportunities, and we have since made significant investments in scalability and automation to ensure we can continue to meet the needs of our expanding client base. Our commitment to continuous improvement and learning from our experiences is what drives us to constantly evolve and provide even better solutions for our clients.

Do you have an email list? If so, did you start it when you launched? 

Yes and yes

Is this your only job? Did you launch your business while working another job?

Yes, this is it… Covid changes everything for our whole team.

How do you promote your site?

Social Media, google, apps. networking, speaking engagements. etc.

Who are your favorite bloggers or podcasts right now? Or what is an influential book that you’ve read lately? 

Deja-Blu, Evolution of the Fempreneur, Career Self Care by Minda Zetlin, The 4 Agreements and the Mastery of Love by Don Miguel Ruiz, Radical Confidence by Lisa Bilyeu, 52 small changes for the mind, Path of the Yoga Sutras.

Is there anything else you’d like to share?

Our biggest lesson as we learned and grew was that we don’t have to do it all by ourselves. We have other people who shine at what they do… we have a team, a tribe.

More Women to Watch

Cory Ruedebusch | Web Design for Women | Meadowlark Consulting

Hi, I'm Cory

I am a web designer, tech consultant, and mid-life entrepreneur. I am passionate about lifting the voice, the impact, and the economic level of women entrepreneurs everywhere. 

Unless I tell you otherwise, these amazing women are not my clients! They are people I’ve met on my journey as I grow and evolve as a business owner. These women are bringing their expertise and passion bravely into the world, unapologetically showing up, doing the work, and living into their purpose while being their authentic selves. I hope you find some inspiration here. I know I have.

If you’re a small business owner or online service provider, now is your time to shine! Together we can elevate your online presence to be a magnet for your ideal clients. I’d absolutely love to learn more about you and your business. Want to grab a virtual coffee?

Get My Website Project Planner!

Enter your details below for access to my Website Project Planner. If you’re ready to build or update your website, it will walk you through all the details you will need to consider and be thinking about. Happy planning!

Website Project Planner - Meadowlark Consulting